February 2026 - Digital Marketing Agency in Melbourne

The Complete Guide to AI Ads in 2026: ChatGPT, Gemini, Claude & Perplexity

Key Insights AI-driven advertising offers brands a fresh avenue for promotion, leveraging AI-generated responses. This will occur through sponsored suggestions, contextual mentions, and conversational recommendations. AI ads align with user intent and incorporate trusted brand entities, allowing LLMs to naturally introduce businesses within their responses. By targeting users at key moments in their decision-making process,… Continue reading The Complete Guide to AI Ads in 2026: ChatGPT, Gemini, Claude & Perplexity

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

Introduction: In today’s fast-paced digital landscape, businesses rely heavily on Artificial Intelligence (AI) for insights, automation, and innovation. However, tracking AI-related activities, such as mentions, citations, click loss, and hidden traffic can be an uphill task. As AI continues to reshape search engines, websites, and customer journeys, it’s crucial for businesses and digital marketers to… Continue reading How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

What AI Means for SEO: Navigating the Future of Search

Introduction: The Intersection of AI and SEO In recent years, artificial intelligence (AI) has been transforming industries, and SEO is no exception. The rapid advancement of AI technology has begun to redefine how we optimise websites and drive organic traffic. For Australian businesses, understanding how AI impacts SEO can be the difference between staying ahead… Continue reading What AI Means for SEO: Navigating the Future of Search

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)

The world of AI is rapidly evolving, and so is the way businesses approach content creation, specifically when it comes to ranking for AI-related keywords. As AI continues to be integrated into various industries, it’s crucial to understand what works in SEO for AI topics and what doesn’t. Many articles out there rely on vague,… Continue reading How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)

How AI Is Changing Facebook Ads Forever (And What You Can Do About It)

People holding a Facebook icon

Facebook advertising has always been a powerful tool for businesses to connect with their audiences. But the game has changed. With the introduction and rapid evolution of Artificial Intelligence (AI), Facebook Ads are now smarter, more efficient, and incredibly targeted. If you’re looking to stay ahead of the curve and maximise your return on ad… Continue reading How AI Is Changing Facebook Ads Forever (And What You Can Do About It)

How AI is Reshaping The Future of Meta Advertising

Meta advertising (formerly known as Facebook Ads) is no stranger to constant evolution. From the early days of basic targeting to the dynamic, data-driven campaigns we see today, Meta platforms continue to be at the forefront of digital marketing. But in recent years, a game-changer has emerged: Artificial Intelligence (AI). With advancements in machine learning… Continue reading How AI is Reshaping The Future of Meta Advertising

Best AI Ad Generators for Instagram in 2026: Boost Your Brand with Smart Ads

As businesses and marketers continue to look for ways to optimise their social media campaigns, AI-powered ad generators have emerged as one of the most effective tools for enhancing Instagram marketing efforts. Instagram’s vast user base and highly visual platform present an incredible opportunity for brands, but with so many posts flooding users’ feeds, getting… Continue reading Best AI Ad Generators for Instagram in 2026: Boost Your Brand with Smart Ads

Instagram AI Marketing Trends Reshaping Social Commerce

The rapid evolution of artificial intelligence (AI) has transformed the way brands approach digital marketing. One platform that has been at the forefront of this change is Instagram, which continues to reshape the landscape of social commerce. As we move into 2026, Instagram’s AI-driven innovations are redefining how businesses engage with consumers, driving personalised experiences… Continue reading Instagram AI Marketing Trends Reshaping Social Commerce

What Is Google AI Mode and How Does It Work?

Call center worker uses AI technology on laptop to provide quick replies to common customer queries, close up. Customer service agent generates automated responses to clients using AI tech on notebook

Google has revolutionised the digital landscape with its innovative AI technologies, making our online experiences smarter, more personalised, and more efficient. Among its many AI-driven offerings, Google AI Mode has emerged as a significant advancement. But what exactly is Google AI Mode, and how does it work? This blog will break down everything you need… Continue reading What Is Google AI Mode and How Does It Work?

How To Adapt Your Entire Marketing Funnel With AI

Introduction: Why AI is Revolutionising Marketing Funnels Understanding the revolution AI brings to marketing. In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) is changing the way we do business, particularly when it comes to marketing. The traditional marketing funnel, which has served businesses for decades, is now being supercharged by AI. From understanding consumer… Continue reading How To Adapt Your Entire Marketing Funnel With AI

Month: February 2026