Increase in Click-Through Rate (CTR)
+
0
%
Increase in Traffic
+
0
%
Increase in Ad Conversion Rate
+
0
%
We truly value DigiTotal’s clear and consistent reporting throughout every campaign. Their transparent approach helps us understand performance, optimisation progress and ROI at every stage. From Google Ads and SEO to website development, graphic design and video creation, their team delivers complete digital marketing solutions.
Ameen
Prothings
Cladding & Decking Supplies in Melbourne and Regional Victoria
Prothings is a trusted supplier of premium wall cladding and decking products in Melbourne and regional Victoria. Known for quality, durability, and modern design solutions, the brand supports builders, renovators, architects, and homeowners with materials that elevate both interior and exterior spaces.
From timber cladding feature walls to high-performance composite decking, Prothings delivers solutions that combine aesthetics, strength, and long-term value.
But while the product range was strong, digital growth had plateaued.
The challenge wasn’t product quality — it was digital visibility and sales performance.
The Challenge
Prothings faced several growth barriers in a competitive building materials market:
- Stagnant online sales
- Low website engagement
- Underperforming product listings
- Limited keyword visibility for high-intent searches
- Inefficient paid advertising structure
The brand needed a complete digital transformation — not just incremental improvements.
Our Strategic Approach
We executed a performance-driven digital strategy focused on search intent, user experience, and measurable ROI.
SEO Audit & Keyword Optimisation
Conducted a full technical and content audit, targeted high-intent keywords, optimised product and category pages, and strengthened site structure to improve organic visibility and authority.
Website Redesign for Conversions
Redesigned the website with improved navigation, faster load speed, mobile-first optimisation, and stronger calls-to-action — increasing engagement and conversion flow.
Sales-Focused PPC & Social Campaigns
Rebuilt paid campaigns to prioritise high-margin products, refine targeting, reduce wasted spend, and maximise ROAS.
Continuous Performance Optimisation
Ongoing data analysis, conversion tracking improvements, landing page testing, and budget reallocation ensured consistent and scalable growth.
The Impact: 12 Months of Transformational Growth
67% Increase in Click-Through Rate (CTR)
Improved ad creatives, refined keyword targeting, and compelling messaging significantly boosted engagement across campaigns.
75% Increase in Traffic
Organic search, paid media, and AI-driven discovery platforms contributed to strong multi-channel traffic growth.
79% Increase in Ad Conversion Rate
Optimised campaign structure, smarter targeting, and improved landing page experience delivered higher conversion efficiency.
100% Sales Growth in High-Profit Margin Products
Strategic focus on high-margin categories substantially improved overall profitability and revenue mix.
Crystal White
Lead Generation
+ 800%
Increase in online sales
AI SEO, SEO, Google Ads, Social Media Ads, Email Marketing, Web Design & Development
Pro Things
Lead Generation
+ 300%
Increase in ads conversion
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Kalessi Bathroom & Tiles
Lead Generation
+ 65%
Increase in ads conversion
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Nanak Accountants
Lead Generation
+ 489%
Increase in ads conversion
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Deep Homes
Lead Generation
+ 100%
Sales growth in high profit margin products
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Large Box
Lead Generation
+ 60%
Increase in Online sales
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Nik's Kitchen
Lead Generation
+ 389%
Increase in conversion rate
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Caur IV Infusion
Lead Generation
+ 10X
Increase in Online Booking
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Final Outcome
Prothings’ growth story proves that even strong product brands require strategic digital execution to unlock full market potential.
By aligning SEO, UX, paid media, and ROI-focused strategy, the brand transformed from stagnant growth to scalable, sustainable revenue expansion in the competitive Cladding & Decking Supplies Melbourne market.