Kalessi Case Study
Our Stylish Vanities are Perfect Designs for a Luxurious Bathroom Upgrade!
Sales Growth in High-Profit Margin Products
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0
%
Increase in Traffic
+
0
%
Increase in Ad Conversion Rate
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0
%
DigiTotal delivered professional website development and ongoing maintenance that keeps our website performing at its best. Their AI SEO, strategic blog writing and Meta Ads campaigns have boosted our search rankings, traffic and enquiries. Highly recommended for complete digital marketing solutions.
Babu
Kalessi Bathroom & Tiles
Bathroom Supply Store in Melbourne
Welcome to Kalessi, a trusted bathroom supply store in Melbourne offering premium-quality products for renovations, new builds, and design upgrades.
From timeless vanities and tapware to contemporary basins and accessories, Kalessi combines elegant design, durable materials, and expert guidance — both online and in-store. The brand is known for helping homeowners, builders, and designers create bathrooms that balance style, functionality, and long-term value.
However, despite a strong showroom presence and quality product range, online growth had plateaued.
Premium products needed premium digital performance.
The Challenge
- Stagnant online sales growth
- Low engagement across digital platforms
- Under-optimised product listings
- Strong competition in Melbourne’s bathroom retail market
The goal was to increase visibility, improve conversion performance, and drive consistent revenue growth.
Our Strategic Approach
We implemented a structured, ROI-focused digital strategy:
AI-Powered Market & Keyword Research
Identified high-intent searches related to bathroom supplies, vanities, tapware, and renovation products in Melbourne.
Strategic SEO Optimisation
Revamped product listings, improved technical SEO, and enhanced category structure to strengthen organic visibility.
Sales-Centric PPC & Social Campaigns
Launched conversion-driven campaigns targeting renovation-ready homeowners and trade professionals.
Brand Authority Building
Elevated content quality, trust signals, and showroom positioning to reinforce credibility and buyer confidence.
The Impact: Revenue Growth & Stronger Market Position
100% Sales Growth in High-Profit Margin Products
Strategic focus on premium vanities and tapware categories significantly improved overall profitability.
85% Increase in Traffic
Targeted SEO and paid campaigns drove substantial growth in high-intent visitors across Melbourne.
67% Increase in Ad Conversion Rate
Optimised product pages and refined campaign structure improved purchase intent and sales efficiency.
87% Improvement in Keyword Rankings
Stronger positioning for competitive bathroom supply keywords enhanced search visibility and brand authority.
Crystal White
Lead Generation
+ 800%
Increase in online sales
AI SEO, SEO, Google Ads, Social Media Ads, Email Marketing, Web Design & Development
Pro Things
Lead Generation
+ 300%
Increase in ads conversion
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Kalessi Bathroom & Tiles
Lead Generation
+ 65%
Increase in ads conversion
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Nanak Accountants
Lead Generation
+ 489%
Increase in ads conversion
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Deep Homes
Lead Generation
+ 100%
Sales growth in high profit margin products
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Large Box
Lead Generation
+ 60%
Increase in Online sales
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Nik's Kitchen
Lead Generation
+ 389%
Increase in conversion rate
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Caur IV Infusion
Lead Generation
+ 10X
Increase in Online Booking
AI SEO, SEO, Google Ads, Social Media Ads, Web Design & Development
Final Outcome
Kalessi’s transformation demonstrates how premium retail brands thrive when digital strategy matches product quality.
By aligning SEO, paid media, and authority building with measurable ROI, we converted stagnant performance into scalable online growth — positioning Kalessi as a stronger digital competitor in Melbourne’s bathroom supply market.