Working With An Agency
So, you’re considering partnering with a digital marketing agency—how do you choose the right one?
First, congratulations on deciding to collaborate with a digital marketing agency! Full-service agencies like DigiTotal bring unmatched expertise in everything from search engine optimization (SEO) to web design.
By teaming up with a digital marketing agency, you unlock a world of new opportunities for your business. You can reach fresh leads, strengthen existing customer relationships, and transform your marketing plan into a comprehensive strategy that continually drives positive results (and increased revenue) for your brand.
Let’s explore some of the advantages of working with a full-service agency that you won’t find anywhere else, and how to choose the right one for your business—without the hassle.
Advantages of Partnering with a Full-Service Marketing Agency
The greatest advantage of working with a marketing agency is the external, expert perspective they provide. While you know your business better than anyone, having a marketing professional on your side who can approach your brand with technical expertise in areas like SEO and design can make a significant difference in crafting a successful marketing strategy.
From enhanced SEO to eye-catching web design, the services provided by agencies offer a range of benefits. Here are just a few of the service-driven advantages your business could experience when you work with a skilled digital marketing agency:
SEO: A stronger SEO strategy can boost your website’s visibility in search engine results, attracting high-quality, conversion-ready traffic.
Pay-per-click (PPC): PPC advertising through a digital marketing agency can help you connect with ideal customers and improve brand visibility by targeting your audience with paid ads in prime locations.
Web Design: Did you know that 94% of first impressions are influenced by your website’s design? With the expertise of a marketing agency, you can impress your customers with a visually appealing, user-friendly, and functional website.
Social Media: Social media is a powerful platform, and with support from a marketing agency, you can leverage it to engage new audiences and strengthen relationships with your current customers.
Email Marketing: What better way to nurture leads than by showing up in their inbox? Marketing agencies can assist you in developing a robust email marketing strategy that converts leads through well-timed email campaigns.
Customer Relationship Management (CRM): With the right CRM tools, you can keep track of your most important leads and maintain lasting relationships with your customers.
How to Identify a “Good” Agency
Sure, you could search “marketing agencies near me,” but that will likely lead to a long list of agencies all claiming to be the best choice. So how do you identify a reliable agency, or choose the right one for your business?
Here are some key indicators of a strong marketing agency, along with tips on how to select the best one for your business.
Experience
Just like when you’re reviewing candidates for an open role at your company, it’s important to assess an agency’s experience. What successful projects have they completed in the past? How do those projects align with your business’s needs?
Evaluating an agency’s experience not only gives you insight into their marketing expertise but also helps you determine if they’re a good fit for your goals. For example, if you’re seeking assistance with SEO, but the agency’s focus is primarily on social media marketing, they might not be the right choice for you.
Testimonials
Word of mouth is widely considered one of the most effective forms of marketing. An impressive 92% of consumers trust recommendations and testimonials more than a company’s branded messages. Client testimonials from an agency offer an honest glimpse into the agency’s work, its representatives, and its overall reliability.
Simply put, the feedback from your peers is a great way to help determine whether an agency will be a good fit for your business and its marketing goals.
Success Indicators
Any agency can claim to have delivered success for its clients, but how do they measure that success? When evaluating potential marketing agencies, one of the best ways to assess their effectiveness is by looking at how they measure their achievements.
Top-tier digital marketing agencies track several key performance indicators (KPIs) to assess client success. Common examples of KPIs include:
- Website traffic
- Leads
- Conversions
- Revenue
The KPIs an agency uses to measure client success should align with your business objectives and goals.
What You Need to Know Before Hiring an Agency
Speaking of goals, one of the most important things you can do before hiring a digital marketing agency is to define what you want to achieve from the partnership. A great way to clarify this is by creating a Request for Proposal (RFP).
An RFP clearly outlines your business information, marketing objectives, and previous marketing efforts. With this information in hand, you’ll have a better understanding of what to look for in an agency, and the agency will have a clearer picture of your needs as a potential client.
Here’s a quick overview of what to include in your RFP:
Statement of Purpose: What are your goals for this partnership? What services do you need? Include this information and any other specifics related to the work you’re looking to have done.
General Company Information
In this section, include background information about your company, such as any previous marketing support you’ve received in the past.
Work and Reporting Expectations
Clearly define the work you’d like to see done and how you expect the agency to communicate with you regarding progress updates.
Budget
Detail your budget for the campaigns here, specifying how much you’re willing to invest.
Major Decision Points
What are the key qualities you’re seeking in an agency? Consider points we’ve previously discussed, such as experience, testimonials, client satisfaction, and KPIs.
Additional Questions
List any remaining questions you have for potential agencies.
Why Choose DigiTotal
When you partner with DigiTotal, you’re not just a client—you’re a valued partner. We focus on building long-term relationships that deliver meaningful results for our clients.
We Believe in Transparency
Investing your money (and trust) in a digital marketing agency is a significant decision, and you deserve to know exactly where your money is going. That’s why we prioritize transparency and clear communication with our partners, ensuring they feel confident in every aspect of their digital marketing strategy.
When you work with DigiTotal, you’ll have a dedicated account representative by your side to answer any questions, concerns, or comments about your campaign. You’ll receive regular updates and feedback, so you’re always informed and in the loop.
We Customize Everything to Fit Your Brand
Digital marketing isn’t a one-size-fits-all approach. That’s why every campaign we create is completely tailored to each of our partners. We build your digital marketing strategy around your specific goals, ensuring you get the most out of your investment and achieve the results you want.
Whether you’re looking to redesign your website to boost conversion rates or increase your social media followers and engagement, our team of experts is ready to craft a plan that works for you.
We Deliver Results You Can See
We could talk all day about the great work we do, but we’d rather show you the results. No matter your industry, our digital marketing experts are here to help you reach your goals. For our partners, we’ve:
- Increased Website Sessions from SEO by 3872%
- Boosted Website Visits from Emails by 948%
- Raised Gross Ecommerce Sales Year-over-Year by 136%
Hurst Pediatric Dentistry →
All Pro Trailer Superstore →
S. Clyde Weaver →
And much more!
Introducing MarketingCloud FX
When you partner with DigiTotal, you don’t just get access to our marketing experts—you also get MarketingCloud FX, DigiTotal’s proprietary revenue marketing platform. Powered by billions of data points, MarketingCloud FX helps businesses like yours:
- Save time by unifying sales and marketing data, and automating certain tasks
- Close more sales by analyzing key customer and marketing insights
- Drive more qualified traffic to your website using AI-driven insights and competitor tracking
So, Are You Ready to Get Started?
We’re excited to work with you. If you’re ready to begin your partnership with DigiTotal, give us a call at 0416 968 210 or reach out to us online to get started!