Google Display Advertising Services

Captivate your audience with visually engaging creatives and drive high-quality conversions with expertly managed Google Display Ads.

Google Display Advertising Agency Melbourne

Attract and convert your ideal customers through tailored Google Display Advertising in Melbourne.

Struggling to reach the right audience with your current campaigns? Our strategic Google Display Advertising services offer powerful solutions designed to solve real-world digital marketing challenges. Here’s how we help:

Types of Google Display Ads We Offer

Want to beat the competition, get more leads, and increase sales? You need a strong digital presence. The shift from traditional to online channels is no longer optional, digital marketing is now essential for sustainable growth.

Unlike outdated marketing methods like print or radio, digital platforms allow you to target, track, and optimise your campaigns in real time. That means better control, lower costs, and more qualified leads.

Responsive Display Ads

Tired of designing multiple ad versions?

Our responsive display ads automatically adjust size, format, and layout to match any web space across the Google Display Network. These flexible ads incorporate text, images, and video for maximum reach and relevance.

Image Ads

Want to showcase your brand through eye-catching visuals?

Our static and animated image ads are ideal for increasing brand visibility. You can place them on selected websites or run them network-wide to stand out and drive engagement.

Video Ads

Looking to make an instant impact?

Video ads let you tell your story through short, engaging clips that play on YouTube and across partner sites. They’re designed to grab attention and convert.

Native Ads

Worried about ad fatigue or intrusive placements?

Native ads blend naturally with the platform’s content, offering a seamless experience that’s less disruptive and more engaging for your audience.

Gmail Ads

Want to land directly in your customer’s inbox?

Gmail ads appear at the top of users’ Promotions tabs, featuring rich visuals and interactive formats to improve open rates and engagement.

Dynamic Ads

Need to serve personalised content?

Dynamic display ads automatically show relevant content based on users’ previous behaviour, helping boost engagement and conversion rates with tailored messaging.

Why Choose Google Display Advertising?

Reach More, Spend Smarter

Google Display Advertising helps your brand appear across millions of websites, mobile apps, and videos. By targeting users based on demographics, behaviour, interests, and remarketing lists, you can dramatically increase brand awareness, traffic, and ROI.

Our expert Google Display Advertising agency team crafts personalised campaigns with performance at the core. Using rich media ads, videos, images, animations, we ensure your brand message is compelling and conversion-focused.

Google Display Ad Sizes That Work

Choosing the right ad size enhances visibility and interaction. Here are some of the best-performing options:

Medium Rectangle (300x250)

Ideal for in-content or sidebar placement. Balanced and non-intrusive.

Large Rectangle (336x280)

Excellent for showcasing products in the middle of content.

Leaderboard (728x90)

Best used at the top of pages for maximum visibility.

Wide Skyscraper (160x600)

Great for sidebars; visible while scrolling.

Half Page (300x600)

Offers more space to tell your brand story.

Large Leaderboard (970x90)

A wider format to make a bold statement.

Billboard (970x250)

High-impact visual space perfect for promotions.

Mobile Leaderboard (320x50)

Optimised for mobile viewing.

Large Mobile Banner (320x100)

Gives extra room for mobile messaging.

Expert Google Display Ads Management

Goals & Budget

We begin by understanding your business objectives and budget. Whether you’re brand-building or performance-focused, we tailor your campaign to deliver results.

Analytics & Research

Our in-depth research uncovers market opportunities and performance gaps. We build data-backed strategies to reduce ad spend and improve outcomes.

Target Audience - Optimisation & Testing

Continuous A/B testing and data analysis let us refine your ad performance. We test visuals, placements, and calls to action to determine what works best.

Landing Page Optimisation

Your ad is only half the journey. We ensure landing pages are optimised for conversions fast-loading, mobile-friendly, and aligned with the ad message.

Ad Copy

Compelling copy is essential. Our content experts craft persuasive messages that drive clicks and conversions, aligned with your audience’s needs and search intent.

Performance Measurement

We track and report KPIs like CTR, conversions, and CPA. Our Melbourne-based Google Display Advertising services ensure you’re always in control with full transparency.

Launch & Monitoring

We handle every step of launching your Google Display Ads campaign. From creative assets to audience targeting and placement, our specialists ensure a smooth rollout.

Performance Reviews

Monthly reviews help us measure success, make data-driven improvements, and ensure your campaign is hitting business goals.

Google Ads Reporting

We don’t just deliver reports, we help you understand them. Clear, jargon-free dashboards and monthly performance reports give you the confidence to scale effectively.

Partnering With a Google Premier Partner Agency Gives You the Edge

We’re proud to be recognised as a Google Premier Partner Agency, placing us among the top 3% of agencies globally. This elite status is only awarded to those who consistently deliver outstanding results and demonstrate advanced expertise in Google Ads.

Choosing to work with DigiTotal means you’ll benefit from:

What does that mean for you?

Certified expertise in Google Ads, backed by years of experience and success across diverse industries.
Early access to exclusive Google features and beta programs — giving your campaigns a competitive edge.
Data-driven optimisation strategies that keep your brand ahead of the curve and your ROI on the rise.
Peace of mind, knowing your campaigns are in the hands of accredited professionals with a proven track record.
Priority support from Google, so any technical hiccups or platform changes are resolved fast.
More time for your business, while we handle the complexities of your paid advertising with confidence and care.

At DigiTotal, we don’t do cookie-cutter marketing. We tailor every campaign to match your goals — whether you’re scaling, launching, or dominating your space.

Let’s build something impactful. Connect with us today and see how our Google Premier Partner status can elevate your advertising strategy.

Why Partner With Us?

As a top-tier Google Display Advertising agency, we are among Australia’s Google Premier Partners recognised in the top 3% of the industry. We deliver:

Satisfied Clients

Completed Projects

Awards

Meetings

Get Your Free Google Ads Strategy Today

Take the next step. Work with a Google Display Ads expert who understands your market and delivers results that matter.

Frequently Asked Questions

What are Google Display Ads?

Google Display Ads are visual-based online ads that appear across websites, mobile apps, and videos within the Google Display Network. These ads can include images, text, animations, or videos, making them a powerful tool for boosting brand awareness and reaching your ideal audience wherever they browse online.

What is the benefit of Google Display Advertising?

Google display advertising offers multiple advantages. It allows you to target specific audiences based on interests, location, demographics, or online behaviour. You also have creative flexibility to design eye-catching ads that resonate with users. With millions of websites and apps in the network, it’s an effective way to increase visibility and drive more traffic to your website.

What are the types of Google Display Ads?

There are various ad formats used in Google display advertising, including:

Banner ads: Ideal for brand visibility
Video ads: Great for storytelling and product promotion
Native ads: Blended into website content for a natural experience
Responsive ads: Auto-adjust to fit any screen or layout

Each format supports different goals, from awareness to conversion, depending on your strategy.

How do I start advertising on the Google Display Network?

To run a campaign on the Google Display Network, you’ll need to create a Google Ads account. After that, you can build a display campaign by selecting your ad format, defining your target audience, setting a daily budget, and uploading your creatives. Google then serves your ads to users who match your targeting preferences across its partner platforms.

How much does Google Display Advertising cost?

The cost of Google Display Advertising depends on your bidding strategy, audience targeting, competition in your industry, and ad placements. You can run campaigns with almost any budget, and with smart optimisation, you can generate solid returns without overspending. Pricing is flexible and designed to align with your business goals.