Digital Marketing Agency in Melbourne

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Category: AI SEO

The Complete Guide to AI Ads in 2026: ChatGPT, Gemini, Claude & Perplexity

 Key Insights AI-driven advertising offers brands a fresh avenue for promotion, leveraging AI-generated responses. This will occur through sponsored suggestions, contextual mentions, and conversational recommendations. AI ads align with user intent and incorporate trusted brand entities, allowing LLMs to naturally introduce businesses within their responses. By targeting users at key moments in their decision-making process,… Continue reading The Complete Guide to AI Ads in 2026: ChatGPT, Gemini, Claude & Perplexity

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

Introduction: In today’s fast-paced digital landscape, businesses rely heavily on Artificial Intelligence (AI) for insights, automation, and innovation. However, tracking AI-related activities, such as mentions, citations, click loss, and hidden traffic can be an uphill task. As AI continues to reshape search engines, websites, and customer journeys, it’s crucial for businesses and digital marketers to… Continue reading How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

What AI Means for SEO: Navigating the Future of Search

Introduction: The Intersection of AI and SEO In recent years, artificial intelligence (AI) has been transforming industries, and SEO is no exception. The rapid advancement of AI technology has begun to redefine how we optimise websites and drive organic traffic. For Australian businesses, understanding how AI impacts SEO can be the difference between staying ahead… Continue reading What AI Means for SEO: Navigating the Future of Search

What Is Google AI Mode and How Does It Work?

Call center worker uses AI technology on laptop to provide quick replies to common customer queries, close up. Customer service agent generates automated responses to clients using AI tech on notebook

Google has revolutionised the digital landscape with its innovative AI technologies, making our online experiences smarter, more personalised, and more efficient. Among its many AI-driven offerings, Google AI Mode has emerged as a significant advancement. But what exactly is Google AI Mode, and how does it work? This blog will break down everything you need… Continue reading What Is Google AI Mode and How Does It Work?

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Categorized as AI SEO

How To Adapt Your Entire Marketing Funnel With AI

Introduction: Why AI is Revolutionising Marketing Funnels Understanding the revolution AI brings to marketing. In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) is changing the way we do business, particularly when it comes to marketing. The traditional marketing funnel, which has served businesses for decades, is now being supercharged by AI. From understanding consumer… Continue reading How To Adapt Your Entire Marketing Funnel With AI

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Categorized as AI SEO

Google Search Console Ultimate Guide For SEO & AI Search

Struggling to locate your site in Google search results? Google Search Console reveals what’s working, what needs fixing, and how to improve it. Best of all, it’s free and developed by Google. This guide will walk you through how to use its features to monitor performance, identify issues, and make more informed SEO and AI… Continue reading Google Search Console Ultimate Guide For SEO & AI Search

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Categorized as AI SEO, SEO