How to Check What Google Knows About You and Answers to Common Google Search Questions? Have you ever wondered just how much information Google collects about you? This is one of the most frequent questions we receive here at DigiTotal. Whether you’re a seasoned digital marketer or an eCommerce business owner, many users are curious… Continue reading Can I See What Google Knows About Me?
Interested in Connecting with More Local Customers and Leads? We might be a little biased—but understanding the key differences between traditional search engine optimisation (SEO) and local SEO can be a game changer when it comes to maximising your online results. If you’re new to this idea, no worries! Since both strategies have distinct best… Continue reading What Is the Difference Between SEO and Local SEO?
We hope you’re ready for another deep dive packed with the technical details that excite our team just as much as they do Google. This article covers some of the most essential and intricate elements of structured data, search engines, and the vital information that connects them all. So, buckle up and get ready to… Continue reading What is Structured Data? Everything You Need to Get Started With Schema
Having a strong presence on Google is one of the primary goals for any business with a lead-generating website. To achieve that, you need high-quality content that search engines recognise as valuable — along with a flawless XML Sitemap that allows bots to crawl your site effectively. That’s why it’s essential to ensure that Google… Continue reading What is a Sitemap and Do You Create One?
Key Features to Consider in a WordPress SEO Plugin Selecting the right WordPress SEO plugin goes beyond simply choosing the most well-known option. It’s about identifying a tool that aligns closely with your business’s specific objectives and supports your broader digital strategy. When assessing different plugins, pay close attention to the key SEO functionalities they… Continue reading 6 Best SEO Plugins for WordPress in 2025
If you’re ready to elevate your online marketing strategy, now may be the perfect time to explore the top five emerging digital marketing trends set to shape the future. As we move further into the era of digital currencies, Web3 technologies, and immersive metaverse experiences, digital marketing is evolving in parallel—adapting its tools, platforms, and… Continue reading What are 5 Future Trends in Digital Marketing?
Why Image Optimisation Is the SEO Secret You Shouldn’t Ignore If you’ve been thinking SEO only comes down to tweaking your website copy and keywords, it’s time for a rethink. One of the often-overlooked elements that can significantly impact your search performance is how you use and optimise images across your website. Well-chosen visuals do… Continue reading How to Optimise Website Images for Better SEO: A Practical Guide
Key Components for Creating an Effective Brand Strategy Framework 1. Clarify Your Brand’s Positioning Start by defining your unique value proposition—what sets your brand apart in your market. Evaluate your strengths, your ideal customers, and your competitors, then distill these findings into a clear positioning statement that everyone—from leadership to partners—can easily grasp and rally… Continue reading The Ultimate Guide to Building a Brand Strategy Framework That Works
Driving Better Website Performance with Valuable Content In today’s digital landscape, blogging isn’t just a marketing tactic—it’s a powerful tool for increasing visibility, improving search rankings, and earning customer trust. But here’s the truth: it’s not enough to simply publish content. For a blog to actually move the needle in search engine optimisation (SEO), it… Continue reading The Ultimate Guide to Blogging for SEO
How To Avoid Negatively Impacting SEO & Digital Marketing Campaigns Rebranding can be a powerful move for any business, whether you’re repositioning to reach a new market, modernising your image, or refining your message. But alongside the excitement of launching a new brand identity comes a serious risk: disrupting your online presence. When not handled… Continue reading How to Align Your Rebrand With Digital Marketing – Without Hurting Your SEO
