Digital Marketing Agency in Melbourne

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Category: SEO

The Complete Guide to AI Ads in 2026: ChatGPT, Gemini, Claude & Perplexity

 Key Insights AI-driven advertising offers brands a fresh avenue for promotion, leveraging AI-generated responses. This will occur through sponsored suggestions, contextual mentions, and conversational recommendations. AI ads align with user intent and incorporate trusted brand entities, allowing LLMs to naturally introduce businesses within their responses. By targeting users at key moments in their decision-making process,… Continue reading The Complete Guide to AI Ads in 2026: ChatGPT, Gemini, Claude & Perplexity

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

Introduction: In today’s fast-paced digital landscape, businesses rely heavily on Artificial Intelligence (AI) for insights, automation, and innovation. However, tracking AI-related activities, such as mentions, citations, click loss, and hidden traffic can be an uphill task. As AI continues to reshape search engines, websites, and customer journeys, it’s crucial for businesses and digital marketers to… Continue reading How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

What AI Means for SEO: Navigating the Future of Search

Introduction: The Intersection of AI and SEO In recent years, artificial intelligence (AI) has been transforming industries, and SEO is no exception. The rapid advancement of AI technology has begun to redefine how we optimise websites and drive organic traffic. For Australian businesses, understanding how AI impacts SEO can be the difference between staying ahead… Continue reading What AI Means for SEO: Navigating the Future of Search

Top ChatGPT Features That Will Boost Your SEO Results in 2025

As digital marketing continues to evolve, search engine optimisation (SEO) is becoming increasingly sophisticated. With advancements in artificial intelligence (AI), including the release of models like ChatGPT, marketers and business owners alike have access to tools that can enhance their SEO strategies like never before. ChatGPT, specifically, is a powerful AI tool that can assist… Continue reading Top ChatGPT Features That Will Boost Your SEO Results in 2025

Implementing Article & FAQ Schema for AI Search

Article and FAQ schema formats your content in a way that makes it more accessible, verifiable, and citable by AI systems like Google AI Overviews, ChatGPT, and other AI-powered search engines. By using clean, valid JSON-LD, you help AI systems easily identify who created your content, when it was published, and what questions it answers.… Continue reading Implementing Article & FAQ Schema for AI Search

Google Search Console Ultimate Guide For SEO & AI Search

Struggling to locate your site in Google search results? Google Search Console reveals what’s working, what needs fixing, and how to improve it. Best of all, it’s free and developed by Google. This guide will walk you through how to use its features to monitor performance, identify issues, and make more informed SEO and AI… Continue reading Google Search Console Ultimate Guide For SEO & AI Search

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Categorized as AI SEO, SEO

How ChatGPT is Revolutionizing SEO: The Ultimate Guide for Agencies

The world of Search Engine Optimisation (SEO) is constantly evolving. With new technologies emerging and Google’s algorithms becoming increasingly sophisticated, agencies need to stay ahead of the curve. Enter ChatGPT – the AI-powered tool that’s making waves in the digital marketing world. In this ultimate guide, we’ll explore how ChatGPT is transforming SEO practices and… Continue reading How ChatGPT is Revolutionizing SEO: The Ultimate Guide for Agencies

Google &num=100 Removal Impact: What Our SEO Campaigns Revealed

As digital marketing continues to evolve, search engine optimisation (SEO) is becoming increasingly sophisticated. With advancements in artificial intelligence (AI), including the release of models like ChatGPT, marketers and business owners alike have access to tools that can enhance their SEO strategies like never before. ChatGPT, specifically, is a powerful AI tool that can assist… Continue reading Google &num=100 Removal Impact: What Our SEO Campaigns Revealed

Google’s Pagination Shift Upsets Rank Tracking

Google’s Removal of the &num=100 Parameter: What It Means for SEO Tracking This week, the SEO community was shaken by a surprising move from Google: the removal of the &num=100 parameter, which previously allowed users and rank-tracking tools to view up to 100 search results on a single page. The change was first spotted by… Continue reading Google’s Pagination Shift Upsets Rank Tracking

How AI-Driven SEO Is Revolutionising Digital Marketing

AI is Transforming Search, and AIO is Redefining Visibility Search is evolving faster than ever. What was once about optimizing your website for search engine rankings is now being upended by the rise of AI and AI-powered search engines. This transformation is marking the dawn of a new era in digital marketing, where the spotlight… Continue reading How AI-Driven SEO Is Revolutionising Digital Marketing