Copilot SEO Services

Be Seen in Microsoft’s AI Answers—Not Just in Search Results

What is Copilot SEO?

Copilot SEO is the process of optimising your website and digital presence so that Microsoft’s AI assistant Copilot can find, understand, and reference your business in its responses.

Unlike traditional SEO, where rankings dominate, Copilot SEO is all about visibility in AI-generated answers. When users ask Copilot for recommendations, it uses web content, structured data, and AI summarisation not just keyword rankings.

If you're not showing up in these AI responses, your competitors probably are.

Copilot SEO vs Traditional SEO: What’s the Real Difference?

Microsoft Copilot isn’t a conventional search engine. It's integrated across the Microsoft ecosystem Windows, Edge, Office, and Bing and gives users instant answers powered by AI.

Here’s how it’s different:

Traditional SEO

                       Copilot SEO

Optimises for Google/Bing rankings

                    Optimises for AI-driven answers

Focuses on keywords & backlinks

                    Focuses on structure, trust, and context

Ranks websites

                    References sources in responses

SEO success = Page 1

                    Copilot success = Being mentioned in AI summaries

You don’t “rank” in Copilot—you get cited. And that requires a different kind of SEO.

What’s Included in Our Copilot SEO Services?

Here’s what we actually do to get your business noticed by Copilot:

AI Visibility Audit

We simulate how your brand appears (or doesn’t) when people ask Copilot industry-relevant questions. You’ll know exactly where you stand.
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LLMs.txt Setup

We implement or optimise your llms.txt file to ensure Microsoft Copilot and other AI tools can properly crawl and reference your content.
What Your Website Needs To Meet Google’s E-E-A-T Guidelines

Entity-Driven Content Structuring

We optimise your service pages, FAQs, About Us, and bios for entity recognition, helping AI see your business as credible and authoritative.
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Schema Markup Implementation

We apply structured data (e.g. Organisation, FAQ, Product, LocalBusiness) to ensure your site is AI-readable and Copilot-friendly.
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Trusted Source Optimisation

We boost your business’s authority signals across platforms Microsoft relies on LinkedIn, Crunchbase, directories, and more.
Content Marketing

Prompt Testing & Content Refinement

We test real-life Copilot prompts your customers might use and fine-tune your content to make sure your brand gets featured.
Content Marketing

AI-Friendly Copywriting

We rework your content to be context-rich, clear, and structured in a way large language models understand and prefer.
Web Design & Development

Continuous Monitoring & Updates

Copilot evolves fast. We stay ahead of updates, ensuring your site remains optimised and visible as the AI landscape changes.
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How DigiTotal Helps You Show Up in Copilot's AI Answers?

We don’t just theorise about AI SEO, we implement it. Our Copilot SEO services are based on live testing with real prompts, structured optimisation, and practical strategies that get results.

Whether you're running a WordPress site, Shopify store, or a custom-built platform, we optimise your brand to appear in AI-generated responses not just search listings.

Digital Marketing

Why Copilot SEO Matters - Right Now?

Microsoft is changing how people search. Copilot is already embedded across millions of devices and applications. That means when someone types:
…Copilot generates a direct answer. If your business isn’t part of that answer—you’re invisible.
We make sure your brand is in the loop, referenced, and trusted.

Who is Copilot SEO For?

Our Copilot SEO services are ideal for:
Digital Marketing
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Real Results. Real Businesses.

We’ve helped Australian brands across industries become discoverable in AI tools like Copilot, ChatGPT, Gemini, and Perplexity. If Copilot doesn’t yet recognise your brand, we fix that.
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Ready to be Discovered in AI Search?

If your business isn’t showing up in AI assistants like Copilot, you're already behind.

Let DigiTotal help you get found, cited, and recommended, where it matters most.

Book your free discovery call and find out how visible your brand is inside Microsoft Copilot today.

Frequently Asked Questions

What is Copilot SEO?
It’s the process of optimising your online presence so Microsoft Copilot can reference your business in its AI-generated responses.
Google SEO focuses on search rankings. Copilot SEO is about being structured and trusted enough to be included in AI answers.
Any business that wants to stay visible in modern, AI-powered search including local service providers, ecommerce brands, consultants, and B2B companies.
Often, yes. Many improvements made for Copilot like schema and authority building can also improve your performance on Google.
No one can guarantee it. But our strategy significantly increases your chances of being referenced in relevant AI results.

At DigiTotal Pty Ltd, we believe digital marketing is more than just clicks and impressions, it’s about creating data-driven strategies that deliver measurable results and maximise ROI.

Book A FREE Strategy Call