Copilot SEO is the process of optimising your website and digital presence so that Microsoft’s AI assistant Copilot can find, understand, and reference your business in its responses.
Unlike traditional SEO, where rankings dominate, Copilot SEO is all about visibility in AI-generated answers. When users ask Copilot for recommendations, it uses web content, structured data, and AI summarisation not just keyword rankings.
Microsoft Copilot isn’t a conventional search engine. It's integrated across the Microsoft ecosystem Windows, Edge, Office, and Bing and gives users instant answers powered by AI.
Here’s how it’s different:
Traditional SEO | Copilot SEO |
---|---|
Optimises for Google/Bing rankings | Optimises for AI-driven answers |
Focuses on keywords & backlinks | Focuses on structure, trust, and context |
Ranks websites | References sources in responses |
SEO success = Page 1 | Copilot success = Being mentioned in AI summaries |
You don’t “rank” in Copilot—you get cited. And that requires a different kind of SEO.
We don’t just theorise about AI SEO, we implement it. Our Copilot SEO services are based on live testing with real prompts, structured optimisation, and practical strategies that get results.
Whether you're running a WordPress site, Shopify store, or a custom-built platform, we optimise your brand to appear in AI-generated responses not just search listings.
Let DigiTotal help you get found, cited, and recommended, where it matters most.
Book your free discovery call and find out how visible your brand is inside Microsoft Copilot today.
At DigiTotal Pty Ltd, we believe digital marketing is more than just clicks and impressions, it’s about creating data-driven strategies that deliver measurable results and maximise ROI.
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0416968210
Email:
info@digitotal.com.au
Address:
8 Arthur Close Truganina VIC 3029