High-Impact Instagram Advertising Services
Amplify your brand presence and elevate your ROI with our customised Instagram Marketing solutions.
Instagram Advertising in Melbourne
Instagram Advertising is more than just posting beautiful content. It’s about building a recognisable brand identity through visual storytelling. Our experts use Meta Ads tools like Instagram Stories, Reels, and Shopping to create campaigns that convert.
We leverage Instagram Insights to track audience interactions, measure performance, and shape future content. This allows us to fine-tune every campaign based on real data. Whether you want to grow followers, generate leads, or increase conversions, our Instagram Advertising Agency in Melbourne ensures your goals are met with precision.
Why Instagram Advertising Works?
Instagram is one of the most powerful platforms for visual-first marketing. With over a billion active users monthly, it offers an ideal space for creative storytelling. Our team at DigitTotal develops tailored strategies that highlight the unique visual appeal of your brand, helping you connect with your audience instantly.
Benefits of Instagram Advertising
Visual Storytelling That Connects
Instagram advertising allows brands to communicate their story using visuals that resonate. From carousels to reels, we develop content that aligns with your brand’s tone and audience preferences.
Access to a Vast, Engaged Audience
With one billion monthly users, Instagram offers unparalleled access to engaged consumers. Brands can use audience targeting to refine their campaigns based on location, behaviour, and interests.
Precision Targeting with Meta Ads
Instagram’s targeting tools, powered by Meta Ads, allow us to segment your audience with laser focus—ensuring ads reach users most likely to engage and convert.
Flexible Ad Formats
From Feed Ads and Stories to Explore, Reels, and IGTV, Instagram offers ad formats for every goal. Our team helps you select the best options to drive clicks and conversions.
Seamless Shopping Experience
Instagram Shopping streamlines the buying process. We help you tag products directly in your posts and stories so users can shop without leaving the app.
Authentic Engagement with Influencer Content
Collaborating with influencers and sharing user-generated content builds authenticity and trust. We use this strategy to extend reach and enhance credibility.
Targeted Strategies by an Instagram Marketing Company
Our team specialises in audience segmentation, understanding behaviour, and using tools like Lookalike and Custom Audiences to expand your reach. We ensure that your ads are not just seen, they’re remembered.
Instagram Advertising Agency in Melbourne That Delivers
Melbourne’s fast-growing digital scene demands strategies tailored to local audiences. As a leading Instagram marketing agency, we understand Melbourne’s unique demographic and craft campaigns that align with regional trends and value
We don’t just manage your ads, we build strategies that ensure every post, reel, and story supports your broader goals.
What Makes DigiTotal a Top Instagram Ads Agency?
No Lock-in Contracts
Scale your campaigns at your pace.
Custom Ad Strategies
Every strategy is tailored to your brand’s voice.
Live Campaign Insights
24/7 access to your ad performance data.
Expert Management
Work with a dedicated Instagram marketing expert.
Types of Instagram Ads We Offer
- Stories Ads: Full-screen immersive ads perfect for time-sensitive promotions.
- Feed Ads: High-quality image or video ads that blend into the user's scrolling.
- Explore Ads: Reach new users actively discovering content.
- Reels Ads: Capture attention quickly with trending short-form video.
- IGTV Ads: Tell your story in-depth with long-form video content.
Advanced Instagram Ad Targeting Options
- Demographics: Age, gender, language targeting for personalisation.
- Location: Target by city, state, postcode, or specific areas in Melbourne.
- Interests & Behaviours: Focus on user activity and preferences.
- Custom & Lookalike Audiences: Build loyalty and scale reach.
- Automated Targeting: Let Meta’s AI help find your ideal customers.
Our Proven Instagram Marketing Process
Objective Setting
We clarify your goals and align KPIs.
Audience Research
In-depth segmentation for better targeting.
Budget & Bidding
Smart allocation to maximise ROI.
Creative Design
Eye-catching visuals and persuasive ad copy.
Placement & Scheduling
Ads go live when your audience is most active.
A/B Testing
Data-backed testing for optimal performance.
Ongoing Optimisation
Regular updates based on performance analytics.
Feedback & Iteration
Your feedback drives campaign refinement.
Choose DigiTotal - A Trusted Instagram Marketing Company
Whether you’re a local business or a national brand, partnering with our Instagram ads agency gives you access to a full team of creative and strategic experts. Our results speak for themselves: higher engagement, stronger conversions, and lasting brand growth.
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Get a Free Instagram ADS Strategy
Let’s build your brand story together no lock-in contracts, just powerful results.
Frequently Asked Questions
What is Instagram?
Instagram is a popular social media platform owned by Meta (formerly Facebook, Inc.). Launched in 2010, it allows users to share photos and videos, apply filters, and engage with content by liking, commenting, or following other accounts. Over the years, it has introduced features like Instagram Stories (which disappear after 24 hours), IGTV for longer videos, and Instagram Reels for short, creative video clips. Instagram is widely used by individuals and businesses for visual content sharing.
What is Instagram marketing?
Instagram marketing involves promoting a business or brand using Instagram’s platform and features. This includes both organic strategies (like regular posts and engaging Stories) and paid methods such as Instagram advertising. Businesses use visual content—photos, videos, Reels, and carousel ads to connect with audiences, raise brand awareness, and drive conversions.
How do I set up an Instagram advertising campaign?
To start Instagram advertising, you’ll need a business account on Instagram and a connected Facebook Business Page. From there, you can use Meta Ads Manager to design and launch your campaigns. The platform allows you to choose objectives, define your audience, set budgets, create ad content, and monitor performance. This setup helps you effectively manage your Instagram ads and reach your target audience with precision.
What types of Instagram ads can I run?
Instagram offers multiple ad formats to suit different goals and creative styles. These include:
- Photo Ads
- Video Ads
- Carousel Ads (multiple images or videos in one ad)
- Instagram Stories Ads
- Collection Ads (grouped product displays)
- Explore Ads, IGTV Ads, and Reels Ads
Each format is designed to help businesses engage users through immersive visual content.
How much does Instagram advertising cost?
Instagram advertising costs vary based on several factors, such as your campaign objective, ad format, target audience, and competition for ad space. Meta Ads operates on a bidding system where advertisers set a budget and compete for placements. Whether you’re looking to drive website traffic, increase engagement, or grow your brand, cost efficiency depends on smart targeting and ad strategy.