ROI for Service Based Businesses
What is the average cost per click for keywords relating to your business?
CPC ?
$1.00
How much do you intend to spend on your ad campaign?
Ad Spend ?
$1,000
What is the conversion rate (CVR) of visitors to your website that become new leads?
Conversion Rate ?
20%
How many of your leads turn into customers?
Close Rate ?
40%
On average, how much is each customer worth to your business?
Avg Customer Value ?
$100
DT
DigiTotal
Based on these numbers, here is what you could expect for return on investment*
Visits
1000
Leads
200
CPL
$5
Sales
80
Revenue
$8,000
Monthly ROI 700%
How do You Calculate PPC ROI?
At DigiTotal, we pride ourselves on delivering high-performing PPC campaigns that drive maximum return on investment for our clients.
Leveraging our extensive industry experience, we’ve developed an easy-to-use ROI calculator that provides quick, actionable insights. By evaluating six essential metrics, our tool helps you understand the potential impact a PPC campaign can have on your business.
Here are the key metrics we use to calculate your PPC ROI:
Average Cost Per Click (CPC)
The average Cost Per Click varies based on several factors, including your industry, targeted keywords, advertising budget, and the competitiveness of your market.
Proposed Monthly Budget
Your monthly PPC budget plays a crucial role in the performance of your campaign. Based on your business size and goals, we recommend a minimum starting budget of AUD $1,600 to see meaningful results.
Conversion Rate
This metric reflects how effectively your website converts traffic into valuable actions—such as leads, purchases, or sign-ups.
Close Rate
For service-based B2B or B2C businesses, your close rate (the percentage of leads that turn into customers) is essential in determining the true ROI of your PPC campaign.
Average Customer Value (ACV)
Average Customer Value represents the typical revenue generated from a customer at a given stage of the marketing funnel.
Profit Margin
To calculate your profit margin, subtract your total expenses from total sales, then divide the result by total revenue. This figure helps determine how much profit you make from each dollar earned.
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Get Started With Our PPC ROI Calculator
Ready to enhance your website’s performance? Contact us today to learn more about our PPC ROI Calculator and how we can help your business succeed online.
Frequently Asked Questions
What is PPC?
Pay-Per-Click (PPC) is an online advertising model where businesses display ads on platforms like Google and are charged a fee each time someone clicks on their ad.
What is considered a good ROI for a PPC campaign?
There’s no one-size-fits-all answer—ROI from PPC varies depending on your industry, business size, and campaign goals. Ultimately, an optimal ROI delivers strong profit margins in line with your marketing budget and overall objectives.
What factors influence my PPC costs?
Your PPC costs are shaped by several elements, including your monthly ad budget, keyword and demographic targeting, and the overall quality and relevance of your ads.
Are the ROI figures from the calculator guaranteed?
No, the figures provided by our ROI calculator are estimates designed to give you a clearer picture of potential returns. While helpful for planning, actual results may vary based on real-world campaign performance and market conditions.
Can this calculator be used to estimate SEO ROI?
This tool is specifically designed to calculate PPC ROI. For insights into the potential returns from SEO efforts, please use our dedicated [SEO ROI calculator].
How do I get started with PPC?
Launching a successful PPC campaign starts with a solid digital strategy. Get in touch with our PPC specialists to explore how we can help drive growth for your business.