Looking for quick wins online? If you’ve implemented a digital marketing strategy, chances are you’re juggling multiple platforms—search engines, social media networks, and more—to measure the success of your efforts. Whether it’s website SEO or a standout Google Ads campaign, it’s easy to feel overwhelmed by the sheer number of marketing tools and platforms available. This often leads to setting up tools and then forgetting to consistently monitor and manage them.
That’s why the DigiTotal team strongly recommends conducting regular audits of every element that forms part of your overall marketing strategy. From routine website updates to comprehensive SEO reviews, staying on top of your marketing platforms is best achieved through consistent, incremental checks over time.
New to SEO auditing? If you’ve just begun optimising for search engines, you might be unsure where to start with monthly audits. Instead of navigating this alone, keep reading. Whether you’re an experienced marketer or a small business owner learning the ropes, we’ve summarised why regular SEO audits should be a priority and highlighted the key analytics you should focus on first.
Why You Should Be Completing Regular SEO Audits?
If you’ve invested time and effort into developing an SEO strategy for your business or brand, it’s essential to regularly review and update it. But why is this so important?
1. Real-time User Data from Live Search Engines:
If you want to truly understand your customers, real-time data collected through SEO tools is invaluable. From tracking the most-used keywords that attract potential customers to seeing which messaging and copy deliver the best ROI with actual website visitors, no amount of market research can replace genuine user feedback. By setting up the right tools early on in your SEO journey, you’ll gather meaningful insights about real customers, potential leads, and where your marketing and sales efforts are making an impact.
2. Refine Your Marketing Collateral:
Have you gathered data from tools like Google Analytics or Yoast SEO? Great—now it’s time to put it to work. Knowing when, where, and how new visitors find your website is useful, but it’s only part of the story. The true value lies in converting those visitors into meaningful engagement and sales. By regularly reviewing your SEO audit results, you can continuously refine your marketing message, ensuring you connect with your audience effectively from their very first visit.
3. Better ROI:
Building on the previous point, analysing real user data and honing your marketing messaging over time naturally leads to a stronger SEO ROI. While initial SEO strategies should align with your brand, the data you collect will allow for ongoing optimisation based on actual user behaviour. The journey from point A to B isn’t wasted time—it’s an opportunity to collect actionable feedback and adapt your marketing accordingly. This is exactly why regular SEO audits are crucial—they help your strategy evolve, grow, and improve over time.
If these benefits resonate with you, it’s because they truly make a difference. Working with real user feedback to better understand your target market and ensure your brand, products, and marketing meet their needs is one of the best ways to achieve a strong market fit in today’s competitive online space.
Read on to discover the key SEO data you should be reviewing regularly in your audits to keep your marketing strategy sharp and effective.
What To Include In Your Own SEO Audit and Review?
Now that you understand the powerful insights SEO optimisation can provide, it’s important to nurture the work you’ve already done and ensure you’re maximising its value over time. (We haven’t even touched on how a well-optimised website can help Google generate more organic traffic effortlessly—something we can explore another day!)
By scheduling monthly SEO audits, you can identify broken links and internal linking issues, review technical SEO errors, and spot trends that help refine your marketing efforts. Here are five key areas to focus on during your SEO audit for a thorough review:
1. Search Engine Results Page (Ranking)
Want to rank high on Google and other search engines? Of course! With increasing competition for that coveted first page spot, maintaining a strong ranking requires ongoing SEO updates and maintenance. Your ranking reflects your website’s overall performance and how well your marketing aligns with Google’s algorithm. Regularly checking your search engine rankings shows whether your current SEO strategy is effective or needs adjustment to stay aligned with user trends.
2. Click-Through Rate (CTR)
If you want to evaluate how compelling your messaging is, CTR is a vital metric. Whether it’s your Google search results (meta descriptions) or Google Display Ads, effective messaging encourages users to ‘click through’ and engage with your brand or follow your call to action (CTA). If you rank well on Google but aren’t getting new visitors, it may be time to review your messaging—your CTA, meta descriptions, or on-page SEO copy may not be hitting the mark or including the right keywords.
3. Pages Per Visit
Are more visitors coming to your site organically? Great! Another useful SEO metric is the average number of pages viewed per session. A higher pages-per-visit rate typically indicates strong user interest and a well-designed website experience that encourages exploration. This is valuable because engaged visitors spend more time learning about your brand, which increases opportunities to guide them through your sales funnel or desired actions.
4. Crawl Errors
One critical issue to watch for is crawl errors. “Crawling” is Google’s process of scanning your website pages to understand content quality and structure, helping maintain SEO standards by detecting duplicates or errors. Crawl errors occur when Google can’t access pages properly—due to broken links, duplicates, or misdirects. These errors harm your SEO and frustrate users trying to navigate your site. The good news is crawl errors are easy to detect and fix during audits, so regular checks help prevent minor oversights from damaging your hard-earned rankings.
5. Most Searched Keywords
Curious how new visitors find you? SEO tools gather data on the exact search terms users type before landing on your site. Knowing these keywords lets you tailor your marketing messaging and SEO copy (like meta descriptions and metadata) to align with actual search behaviour. Additionally, this insight helps you expand website content, marketing campaigns, and product offerings that match your audience’s true interests and needs.
Learning SEO Audit Best Practices with the DigiTotal Team
DigiTotal is one of Melbourne’s leading digital marketing agencies, dedicated to helping businesses and brands of all sizes grow and strengthen their online presence. Committed to educating and empowering our online community, we believe every entrepreneur, marketer, and small business owner can improve and sharpen their marketing strategy with the right guidance and persistence.
To support marketers at every level, our team of experts regularly publishes blogs covering topics like search engine optimisation, Google Ads, social media strategies, and recognizing when it’s time to outsource your marketing efforts. Focused on delivering content that helps businesses establish and secure their market position, follow us to stay updated on the latest marketing trends and discover how you can accelerate your brand’s growth online.
